2024
Case Study
Figma Prototype
Background
Case study done for the University of Denver, involving team collaboration.
Objective: Design a user-friendly mobile app for travel, simplifying the travel experience.
Core problem
Users find it frustrating to navigate between multiple travel sites to find the best deals.
Planning trips with others is difficult, and keeping everything organized in one place is a struggle.
Users forget what they've planned or what they're doing during trip planning.
Inaccurate pricing across websites.
Approach & Process
Research and Discovery
Develop a user research plan.Conduct user interviews.
Design a low-fidelity clickable prototype for a mobile travel app.
Competitor analysis (Kayak, Tripadvisor).
Identify pain points, outliers, and commonalities through research synthesis.
Focus on three research objectives: vacation packaging and itinerary creation, budgeting, and communication.
Create user journey maps and storyboards.
Develop user flows, prioritizing onboarding with a focus on privacy and safety.
Conduct guerrilla user testing.
Key Decisions and Design
Prioritize features based on user feedback: AI-powered itinerary, groups/upcoming trips/events, and a community board with voting, shared photo album, messaging, and location services.
Decide to place the budgeting feature in the backlog due to low user interest in initial interviews.
Focus on a centralized area for planning, comparing rates, purchasing, and communication.
Combine three variations of user flows into a single flow.
Create features based on user testing and interviews: Passport page, Trip Planner, Discovery, and Messages.
Storyboard and user-journey map.
Wireframe sketches and user flow.
Mid-fidelity features and iOS mockup.
High-fidelity iOS mockup.
Results and Impact
Guerilla testing showed positive results; users successfully created trips, groups, and voted on activities/restaurants.
User feedback indicated the design was easy to understand and everything was in one place.
Hypothesis successfully demonstrated that integrating communicative and user-friendly features into a mobile travel app increases user satisfaction.
Users were not particularly interested in a budgeting feature during initial interviews.