Senior Digital Product Designer & Art Director
CRAFTING
LOGIC & FORM
FOCUS 01_
Product Strategy
Architecting user-centered solutions that bridge the gap between complex business goals and intuitive digital experiences.
FOCUS 02_
Brand Identity & Direction
Building cohesive brand narratives from inception to scale—merging visual storytelling with product excellence.
SELECTED CASES
FUNCTIONAL EXCELLENCE MEETING VISUAL STORYTELLING
GRAPHIC REPOSITORY
DESIGN ARCHIVE
[A decade of visual storytelling—from early career explorations in fine art and photography to specialized graphic design capstones.]
This archive represents a ten-year evolution of design thinking—from early experiments in tactile brand identity to the strategic architecting of complex digital ecosystems. Every project, past and present, is driven by the same core principle: merging intentional logic with refined form."
SYSTEM & SOUL
My practice is a dialogue between structure and expression. Whether I'm architecting a design system or directing a brand's visual identity, I prioritize technical precision and emotional resonance.
BEYOND THE SCREEN
When I'm not architecting design systems, you'll find me at the intersection of a trail and a mountain peak. Outdoor adventure isn't just a hobby; it’s where I recalibrate my perspective. Whether it's trail-running through high-altitude terrain or capturing the stillness of a landscape with my camera, the wild provides the inspiration that fuels my creativity.
PRODUCT LIFECYCLE
Discovery & Strategy
User Research & Analysis
Definition & Planning
Design & Prototyping
Testing & Validation
Handoff & Launch
VISUAL NARATIVE
Atomic Design
Interactive Design
Creative Strategy
Design Systems
Photography & Editing
Visual Storytelling
TOOLS & STACK
EXPERIENCE
Product Designer
& Art Director
Currently seeking senior-level partnerships in digital product design and e-commerce.